Find great stores. Discover great stories.

Use Shimmer to find great stores around you, discover the stories behind their products, and get access to new releases, exclusive deals, and surprises.

Shimmer is a network of great stores and curious shoppers.

Available in New York and San Francisco. More cities, stores, and products coming soon.

Aim your phone at featured products for inside stories and Shimmer exclusives.


Find selected

items in the store.

Match the image 

to the item.

Reveal exclusive 
media and content.

Follow your favorite stores to stay up to date.

What People Are Saying

  • "As an early partner of Shimmer, we've provided the app to a number of our customers. They absolutely love the in-store experience. We're excited about this partnership."
    - Seth Arluke, North America Director of Retail, Fjallraven

  • “We curate our store with great emerging and established designers. Shimmer allows us to tell their stories, as well as ours, to entertain and connect with our community in-store. It's fun to shop here!"
    - Stephanie Krasnoff, American Two Shot

  • “At Moleskine, we’re committed to delivering a creative product to our customers.” “The Shimmer platform is part of that brand promise helping us share our stories and exclusive content - simply and beautifully through a mobile app that’s designed for a broad audience.”
    Marina Fernandez, Director of Business Development, Moleskine

  • "Shimmer is a great tool for designers to consider the ways people can interact with their retail environment. The potential is limitless."
    - Virgil Abloh, Founder and Designer, Off-White

Shimmer is Here

Find Shimmer at these great stores and discover their stories.


About Shimmer

Shimmer is building a new mobile platform that aims to transform the retail store experience. The company was co-founded in 2014 by Dr. Oriel Bergig and Cole Van Nice on the belief that emerging mobile technologies can create powerful new loops of communication between consumers and retailers. The Shimmer platform encompasses the way in-store retail can leverage storytelling to bring together stores and shoppers in exciting new ways. As brands look to stand out and elevate shopping above price-point comparison, stories have become a primary asset in the shopping experience. With Shimmer, Retailers can now add a digital layer to their physical store to deliver original content that tells the story of the company and its products, as well as offer deals and rewards.

Shimmer’s retail platform is powered by proprietary technology in the fields of infrastructure-free indoor navigation, floor plan creation, and image recognition. The company partnered with Google X on Project Tango, and is part of Apple Maps Connect to enable indoor floor maps with “blue dot” positioning inside specialty retail stores.

Shimmer has raised more than $10 million in venture funding from Robert Bosch Venture Capital, CNF Investments, Chart Venture Partners and Observatory Capital.