Come in, we’re open.
Find great stores. Discover great stories.



The Shimmer App
Shimmer is a simple and beautiful way to bring stores and products to life.


DISCOVER

Let great stores invite you in
and lead you to new products, sales and exclusive content.

Past Events

  • Dave's Wear House

    OCTOBER 23, 2014
    Our first pilot event!

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  • Creed's Collective

    DECEMBER 11, 2014
    Holiday Pop Up Shop

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Upcoming Events

EXPERIENCE

Aim your phone at featured products and bring them to life when it matters most. When you’re in the store.

SHARE

Share the Shimmer experience. Add your touch with a comment, photo or video.

Dave's Wear House


Our first pilot event!
OCTOBER 23, 2014

Hidden on an unassuming Chinatown street, streetwear legend Dave Ortiz manages his iconic skateboarding and bike lifestyle shop, Dave’s Wear House. As soon as you walk in the door, the vibes and the store are rich with eclectic products and stories of skate-life in urban New York. For our first-ever test of the Shimmer platform, we brought in a Taco Truck and some fine spirits, invited in the community for an evening of fun, and let Dave’s stories come to life inside his store. It was a terrific first event, and we are forever grateful to Dave for kicking off our journey in building Shimmer.

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Creeds Collective


Holiday Pop Up Shop
December 11, 2014

During the 2014 holiday season, we were honored to partner with Creeds Collective for our second pilot test. Located in the SoHo shopping district of New York, Creeds Collective is a socially responsible pop up shop dedicated to showcasing amazing items from over forty different niche designers. The pop-up showcased a number of "special somethings" and exclusive gifts from around the world, and donated 10% of its sales to Global Citizen, an organization aiming to end extreme poverty by 2030.

Special thanks to Evie Phillips and Stephanie Halphen for letting our team invade their store to test our technology during their event! It was a memorable night, and we were honored to help them bring to life the stories behind their products.

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AMERICAN TWO SHOT


Launch Event
February 26, 2015

We are proud to announce that we are launching Shimmer at American Two Shot, a whitewashed SoHo gallery/shop/coffee bar that’s more than just another chill concept-shop for the fashion-forward tribe. The owners Stephanie and Olivia, curate hip apparel, jewelry, ephemera and artwork, much of it made by their circle of creative friends, balanced by vintage finds and a java bar for that afternoon pick-me-up.

We look forward to a night of storytelling by the designers represented in store, such as Timo Weiland, music by Heron Preston, and cake by the infamous Amirah Kassem. It’s going to be a night and a launch to remember.

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Faherty


Launch Event
March 5th, 2015

Ever since the Faherty twin brothers, Alex and Mike, caught their first wave in 1991, their lives have revolved around catching their next. In Fall 2012, they launched Faherty Brand, their surf wear clothing line. In 2014 they opened their first store - a beach bungalow in the middle of Soho.

We cannot wait to invite you to the store to share the brothers' stories - from their early Montauk mornings, and taking the leap from working in banking and at Ralph Lauren to becoming full-time surf designers. That's the dream!

Join us in March for a storytelling night on the beach, in Soho.

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